Easy Commercial Growth Hacks
Hey Reddit! I've been compiling some quick hacks anyone can do to growth their business (or even just to make their first sale). I've used most of these tactics for my own store and found a range of success. I thought I'd share this with everyone! I hope it helps!
A lot of these are specific to Ecommerce businesses, but most can also be applied to any business really. These are all the tips I have for now, but I'm always working on more. If you like these tips and want more, let me know - I'll make sure to keep adding to them and sharing with the community.
The ‘About’ page is the 2nd most visited page on your site
Your customers want to know who you are and what you stand for. So make sure your About page is high quality. It should say who you are, why you do what you do, what your brand's mission is, how long you've been in business, and how you approach customer service. Consumer these days are hyper informed, and transparency is very important these days. They want to do business with a brand that aligns with their own principles.
Subscribe on your competitors’ email lists for daily inspiration
We all have competitors in our spaces. If not direct, definitely indirect. Go onto their sites and subscribe to their newsletters (with a personal email address) and keep tabs on what they are up to. This way you'll be aware when they do flash sales, launch new products, or run promotions. If your competitor is a big store, you better believe they know what they are doing with their email lists. Every email they send is sent with a goal and objective in mind. It's then your job to study this and apply it to your own store.
People only wait 3 secs for a page load.
Decrease your image sizes. Amazon found that they lose $1.6 billion per year if their website is 1 second slower. The average consumer only waits 3 seconds for a page to load on desktop and 5 seconds on mobile. Imagine if your store took longer than 5 seconds to load, you've just lost a potential buyer. Large images are the largest factor in slow load times. Most people don't know there is a way to save images to be web friendly or you can convert them online using free tools. It maintains quality and keeps picture sizes low.
Make an Infographic – they get shared more
People love reading infographics because they pack a lot of interesting facts in one engaging post. It's hard to make one, just google "how to make an infographic". Canva is a good tool for this.